Pricing
Many companies require you to have what's called a minimum monthly spend. We know that companies like Simpli.fi, require a minimum of $10,000 - $20,000/month, however they do offer the best platform for programmatic display and geofencing with their unstructured data technology. Most of the larger platforms require the same $10K plus minimums. We offer a minimum spend of only $2,000 to allow small business to utilize the platform and see how it can translate into new customers for their brands.
Our standard pricing for Geofencing Advertising is $10.00 CPM (Cost per thousand) rate and our campaign minimums are $2000/month. So that example would get you 200,000 impressions based on a $2,000 budget.
Here's what you need to get started:
1) The locations you want to target (you should consider 10 - 20 geofences to target)
2) The creative ads to upload prior to launching a geofencing campaign.
Advertisers Can Serve Ads Through 1,000,000's Apps & Websites
With geofencing, your target audience will typically be on a mobile
app they utilize on their devices or tablets. Or they will be on some
website with advertising space. Our agency has access to over 600,000
Apps, so if you think about Angry Birds, Words with Friends, Weather
Channel and other apps are places your ads will show up on.
Below are some of the standard geofencing static ad sizes to be aware of:
- 300 x 250 pixels
- 320 x 50 pixels
- 300 x 50 pixels
- 250 x 250 pixels
Compared to other platforms in which you only receive push notifications when you walk nearby a beacon, geofencing allows for more reach and targeting.
Advertisers Can Target Users While They're At The Geofenced Location
With geofencing, you can target users while they are there at the target location. They can be on their smartphone device or tablet/laptop playing on apps or browsing websites and then potentially see your ads. So, you are able to target and speak to them while they are there.
Advertisers Can Target Users After They Leave The Geofenced Location
With geofencing, you can also serve ads to them after they leave the geofence. Our platform places a cap of 30 days that the person can see your ads, but once they click on your ad and they visit your website, that individual can be retargeted to for longer periods of time (up to 1 year in some cases).